Hisense releases China’s first self-developed 8K AI chip: supports 33 million+ megapixel reconstruction

Chinese color TV companies continue to make breakthroughs in core technology fields to build product competitiveness.

On January 11, Hisense released China’s first fully self-developed 8K AI image quality chip in Beijing. It is also Hisense’s fifth-generation image quality chip and represents the highest processing capability of a single domestic image quality chip.

According to reports, at present, Hisense 8K AI image quality chip has been used in the whole machine. This year, it will fully cover multiple series of Display products including Hisense and Toshiba brands. Hisense will also launch 8K broadcast-grade professional monitors and Micro LED TVs this year.

China is a big country in color TV manufacturing, but there is still a big gap between the competitiveness of local color TV companies and the Japanese and Korean giants. Build underlying competitiveness.

According to reports, the chip has achieved leapfrog development from 4K to 8K for the first time, and has also broken through core technologies such as AI perception image quality algorithm. It is equipped with artificial intelligence with “deep neural network” technology to achieve high-precision image processing, supporting 3300 + Precise reconstruction of 10,000 pixels can show the rich hidden details in the picture; 26,880 partition control, through contrast enhancement, the details and colors of the picture are closer to reality.

Hisense releases China’s first fully self-developed 8K AI image quality chip

“The global display industry has shifted from the competition of ‘screens’ and sales to the competition of ‘chips’ and the quality of audio and video. 2022 will be the turning point of the global TV competition: out of the decades of ‘cost-effectiveness’ The competition has completely entered the picture quality competition and the quality competition.” Yu Zhitao, vice president of Hisense Group Holding Company, said in his keynote speech that for decades, Chinese, Japanese and Korean companies have launched fierce competitions around display technology and industrial chains. Hisense has always been at the forefront of this competition. “Chip is the core underlying technology of Hisense’s large display strategy.”

Yu Zhitao said that in recent years, the continuous iterative introduction of image quality chips has not only enabled Hisense to have the ability to define products, but also based on this, it has continued to provide commercial display chips, flat panel display chips, Micro LED display chips, vehicle display chips, etc. The multi-dimensional extension of the plate has formed the core underlying technology of Hisense’s large display product matrix.

It is understood that in June 2005, Hisense successfully developed China’s first digital video processing chip with independent intellectual property rights and industrialization. This chip was named “Xinxin”. Today, Hisense continues to invest in chip research and development, and continues to launch new products, from high-definition to full-HD to ultra-high-definition display, forming a complete full range of chip products. Hisense Group has always regarded chip research and development as the top priority to support the company’s future industrial development.

In November 2015, Hisense released the first generation of Hi-View Pro ultra-high-definition image quality engine chips, becoming the only TV company in China with its own high-end image quality chips. The chip ended the history of domestic TVs without their own picture quality chips.

In 2017 and 2018, Hisense launched the second and third generation ultra-high-definition image quality engine chips successively. In 2020, the fourth-generation chip of the Hi-View Pro ultra-high-definition image quality engine developed by Hisense successfully illuminated the stacked screen.

It is worth mentioning that the first four generations of Hisense’s image quality chips have been mass-produced and applied in batches to Hisense TV, professional monitors, and medical display industries, effectively enhancing the image quality effect and enhancing the global competitiveness of the products. In addition to image quality chips, in 2020, Hisense’s annual shipment of on-screen control chips exceeded 50 million, with a global share of over 50%, ranking first in the world.

In an interview with the media, Yu Zhitao said: “There is a lot of room for domestic replacement of chips, especially in the context of intelligent home appliances, the demand for chips is increasing, so the company’s R&D investment in the chip industry is not limited to TV and TV. In the display field, a broader space in the future lies in smart chips for home appliances.”

According to reports, the Hisense chip team currently has R&D centers in Qingdao, Shanghai, Xi’an, and Japan, with full-process design such as algorithm design, digital and analog IP design, SoC integration, back-end design, packaging and testing design, and system software and hardware development. development capability.