Maxim Integrated and Xinye Electronics signed a distribution agreement to work together to achieve a new level of strategic cooperation

Shanghai, China—September 24, 2020—Maxim Integrated Products, Inc (NASDAQ: MXIM) announced that it has authorized Xinye Electronics (Hong Kong) Co., Ltd. (hereinafter referred to as Xinye Electronics), a subsidiary of Xinye Group, to become the Regional distributor, who sells its full line of products, effective immediately.

The strategic partnership between Maxim Integrated and Xinye Electronics will bring new opportunities for both parties in the Chinese market. Xinye Electronics has been deeply involved in the Chinese market for many years and has a huge customer base. As a leading semiconductor company in the industry, Maxim Integrated has a huge R&D system and strength, and occupies a pivotal position in industrial applications, Internet of Things (IoT), automotive electronics, communications and other fields. This cooperation is bound to provide Chinese customers with better and more timely products and services, and promote the in-depth development of both parties in the Chinese market.

Mr. Li Ting, Vice President of Greater China and South Asia Pacific Sales at Maxim Integrated, said: “Xinye Electronics has a mature supply chain service system in the Asia-Pacific region, and has extensive support coverage in the industrial, automotive and communications fields that Maxim Integrated has always valued. .We are very pleased to have reached a strategic cooperation with Xinye Electronics to jointly develop the market in the Asia-Pacific region. We believe that Xinye Electronics will help Maxim Integrated create higher performance in this region.”

Mr. He Yong, President of Xinye Electronics (Hong Kong) Co., Ltd., said: “As the world’s leading analog IC supplier, Maxim Integrated’s excellent products and solutions have achieved a significant market position, and we are honored to be a partner of Maxim Integrated in China. As the world’s largest and fastest-growing integrated circuit market, China is providing booming opportunities for the industry, and I believe this cooperation will help Maxim Integrated further increase its market share in the Asia-Pacific region and jointly build an intelligent future for customers.”

About Maxim Integrated

Maxim Integrated develops innovative analog and mixed-signal products and technologies that make systems smaller and smarter while enhancing their safety and energy efficiency. We help our customers with innovative designs in automotive, industrial, health, mobile consumer and cloud data centers, providing industry-leading solutions that make the world a better place. For more information, please visit: https://www.maximintegrated.com/cn

About Xinye Electronics

Xinye Electronics (Hong Kong) Co., Ltd. was established in 2001 and is a well-known semiconductor distributor in the Asia-Pacific region with a turnover of more than 1 billion US dollars in 2017. As the supply chain partner of many customers in the Asia-Pacific region, Xinye Electronics has always provided customers with high-quality services, including fast and convenient warehousing and logistics, technical support, R&D and solutions, etc., effectively reducing customers’ R&D costs and shortening supply. cycle. Since its establishment, Xinye Electronics has always been technology-oriented, service-based, rooted in customers, helping customers save R&D investment, shortening the R&D cycle, and bringing products to the market as quickly as possible. The current customer base of Xinye Electronics covers various fields such as industry, consumption, automobile, communication, household appliances, etc., and the coverage is very wide. For more information, please visit: http://www.serialsystem.com

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