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NAND ASP has further to fall

Posted on: 03/20/2023

In 2H22,  Enterprise SSD took the brunt of the fall with prices down 23–28%. 

H2 NAND Flash bit shipments rose by 5.3% as ASP fell 22.8%.

NAND ASP has further to fall

NAND Flash revenue was reported to be $10.29 billion in 4Q22 — down 25% QoQ.


Kioxia and Micron saw both a reduction in production and price in 4Q22.

Kioxia’s revenue plunged 30.5% due to weak demand from PC and smartphone clients and data centres readjusting their inventory.

Micron had Q4 quarterly revenue of $1.1 billion — a 34.7% QoQ drop. Micron was able to ship their 232-layer client SSDs in 4Q22 as scheduled, and with the 176-layer QLC enterprise SSD hot on its heels.

Micron’s bit shipments are predicted to steadily improve in 2023 with their revenue climbing gradually quarter by quarter.

Samsung has continued to push high-capacity products thanks to their cost advantage, leading to an increase in total bit shipments. 

Nevertheless, they were unable to avoid the drop in ASP, generating revenue earnings of $3.48 billion in 4Q22 — down 19.1% QoQ. 

Samsung continues to hold the top position, retaining 33.8% of the market share, and currently has no plans to cut back on production. 

Hynix had Q4 revenue of $1.76 billion – down 30.9% QoQ – despite having bit shipments  up 6.7% q-o-q.

Western Digital (WDC) had a 20% increase in bit shipments in 4Q22 while NAND Flash revenue was €1.66 billion — down 3.8% QoQ.

In H2, Enterprise SSD took the brunt of the fall with prices down 23–28%. 

H2 NAND Flash bit shipments rose by  5.3% as ASP fell 22.8%. 

NAND Flash revenue was reported to be $10.29 billion in 4Q22 — down 25% QoQ.

Kioxia and Micron saw both a reduction in production and price in 4Q22. 

Kioxia’s revenue plunged 30.5% due to weak demand from PC and smartphone clients and data centres readjusting their inventory. 

Micron had Q4 quarterly revenue of  $1.1 billion — a  34.7% QoQ drop. Micron was able to ship their 232-layer client SSDs in 4Q22 as scheduled, and with the 176-layer QLC enterprise SSD hot on its heels, 

Micron’s bit shipments are predicted to steadily improve in 2023 with their revenue climbing gradually quarter by quarter.

Samsung has continued to push high-capacity products thanks to their cost advantage, leading to an increase in total bit shipments. 

Nevertheless, they were unable to avoid the drop in ASP, generating revenue earnings of $3.48 billion in 4Q22 — down 19.1% QoQ. 

Samsung continues to hold the top position, retaining 33.8% of the market share, and currently has no plans to cut back on production. 

Hynix had Q4 revenue of $1.76 billion – down 30.9% QoQ – despite having bit shipments  up 6.7% q-o-q.

Western Digital (WDC) had a 20% increase in bit shipments in 4Q22 while NAND Flash revenue was €1.66 billion — down 3.8% QoQ.

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