Sony applies for fun patent: shouting brand name can skip ads

For most people, being suddenly interrupted by an ad while watching TV is a very, very uncomfortable thing, but recently it was reported that Sony filed a patent for fun that solves the problem of advertising.

It is reported that as long as a user is watching a TV program, if an advertisement appears, just stand up and shout the corresponding brand name, and you can skip the advertisement!

Sony said the patent is called “Artificial Intelligence-based VoiceHelp System”, and the patent describes it as “a system designed to prevent users from becoming frustrated and then exiting the game when they get into trouble.” While watching a favorite TV series, an advertisement for a McDonald’s hamburger suddenly appeared. As long as the user stood in the living room and shouted “McDonald’s” with both hands, the advertisement would automatically close, and the user could continue to watch the TV show. Although it seems simple, in fact, it also involves the AI ​​artificial intelligence related technology that Sony has been working hard on.

Thinking about it carefully, Sony is still very “scheming”. Although it skips the advertisement, the method of saying the brand name allows users to actively strengthen the brand memory again, which is even better than watching the advertisement directly. It not only allows users to shorten the viewing time of advertisements, but also achieves better advertisement effects, which can be said to kill two birds with one stone.